The NFL has set out the free fan programme for its second regular-season game in Spain. On Friday, November 6, and Saturday, November 7, the league will open an NFL House inside the Casa de las Alhajas, a 19th-century former pawn-and-savings bank on Plaza de San Martín in the centre of Madrid, while its NFL Experience fills Plaza de España on the same two days. An official NFL Shop opens at the Bernabéu on Thursday, November 5.
The league’s Spanish office released the details on Monday, November 2, six days before the Cincinnati Bengals and Atlanta Falcons meet at the Santiago Bernabéu. Kickoff on Sunday, November 8, is at 3:30 p.m. in Madrid, which is 4:30 p.m. in Cairo and 9:30 a.m. Eastern. Entry to both fan events is free, but fans must register in advance through the league’s NFL OnePass app.
NFL House: the Lombardi Trophy and 60 Super Bowl rings
NFL House Madrid is built with Adobe and runs from noon to 8 p.m. on both days, which is 1 p.m. to 9 p.m. in Cairo. Visitors can walk through at their own pace. The centrepiece is the Vince Lombardi Trophy alongside 60 Super Bowl championship rings, one for every Super Bowl played so far. There are also contests, video games, live content and partner stands, and a station where fans can design their own NFL-inspired artwork with Adobe Firefly, the company’s generative AI tool.
“NFL House Madrid will give fans a unique opportunity to experience the NFL beyond the game,” said Rafa de los Santos, the league’s managing director in Spain. “Our goal is to bring the NFL to new audiences in Spain through sport, culture and entertainment.” He called accessible events like this during Madrid Game week “fundamental” to growing the sport in the country.
Marissa Dacay, Adobe’s global vice president of enterprise marketing, said the house combines “cutting-edge technology with the passion for sport” and gives fans “new ways to connect with the game.”
NFL Experience: a flag football field at Plaza de España
The NFL Experience runs from 10 a.m. to 7 p.m. on Friday and Saturday, or 11 a.m. to 8 p.m. in Cairo, a short walk from NFL House. A flag football field, the format that joins the Olympic programme at Los Angeles 2028, sits in the middle of the square and will host skills sessions, drills and open play for all ages. Around it are interactive stations where fans can try the roles of quarterback, kicker and receiver.
NFL legends, cheerleaders and the mascots of both teams will appear, along with other special guests and live music. The Miami Dolphins, Kansas City Chiefs and Chicago Bears, the three clubs that hold marketing rights in Spain under the league’s Global Markets Program, will run special sessions with the Bengals, the Falcons, local schools and community groups. The league also plans community activities with the charity Fútbol Más through the NFL Foundation, and with the U.S. State Department’s Maven initiative.
“NFL Experience Madrid offers fans of all ages a unique opportunity to enjoy all the excitement around the 2026 NFL Madrid Game,” De los Santos said, adding that the two-day event in “one of the most popular places in the city” would bring visitors closer to the sport “like never before.”
The NFL Shop at the Bernabéu
The official NFL Shop at the stadium opens on Thursday, November 5, and stays open until the day after the game. Alongside league jerseys and team gear it will sell items made only for Madrid: a Madrid city jersey with a matching hoodie and jacket, a limited-edition NFL x Peace Collective collaboration, the return of the Football x Football collection and official 2026 NFL Madrid Game merchandise.
“NFL Shop has become part of the international game experience, and Madrid is no exception,” said Salha Latif, the league’s vice president of global consumer products.
Madrid fan week at a glance, with Cairo times
Madrid is one hour behind Cairo. These events add to the team parties, fan bars and practice-site plans in our Munich and Madrid game-week guide.
| Date | Event and location | Madrid time | Cairo time |
|---|---|---|---|
| Thu Nov 5 – Mon Nov 9 | Official NFL Shop at the Bernabéu: Madrid city jersey, hoodie and jacket, limited NFL x Peace Collective line, Football x Football collection | Hours not yet published | — |
| Fri Nov 6 – Sat Nov 7 | NFL House Madrid at the Casa de las Alhajas, Plaza de San Martín: Lombardi Trophy, 60 Super Bowl rings, Adobe Firefly design stations, games and live content | 12:00–20:00 | 13:00–21:00 |
| Fri Nov 6 – Sat Nov 7 | NFL Experience Madrid at Plaza de España: flag football field, skills drills, legends, cheerleaders and both teams’ mascots, live music | 10:00–19:00 | 11:00–20:00 |
| Sun Nov 8 | Bengals vs. Falcons, Bernabéu (Falcons are the home team); Manuel Turizo at halftime | Kickoff 15:30 | Kickoff 16:30 |
On the field: Turizo, the anthems and two teams heading in opposite directions
Colombian singer Manuel Turizo headlines halftime, one of a record seven international halftime shows this season.
The league announces Manuel Turizo as the Madrid halftime headliner.
Spanish guitarist Pablo Sáinz-Villegas will play the Spanish anthem and Taylor Momsen will sing the U.S. anthem.
The league names Taylor Momsen and Pablo Sáinz-Villegas as the Madrid anthem performers.
Cincinnati arrives at 5-2 after Sunday’s 43-36 overtime win over Tennessee, in which Joe Burrow threw five touchdown passes and ran in the winner. Atlanta, the home team, is 3-5 after a 16-0 loss at Tampa Bay. Our Week 9 schedule has the full weekend in Cairo time.
The Bengals celebrate Sunday’s overtime win over the Titans, their last game before Madrid.
Europe’s next stop is Munich on November 15, where the Patriots and Lions are setting up their own fan houses, as covered in our Munich fan map. The international slate ends in Mexico City on November 22, covered in our Mexico City game-week story.
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