Madrid game week: the NFL opens a free NFL House with the Lombardi Trophy and 60 Super Bowl rings, and sets out Plaza de España hours for Bengals-Falcons

The NFL has set out its free fan programme for the Bengals-Falcons game at the Santiago Bernabéu on Sunday, November 8. Kickoff is 3:30 p.m. in Madrid, 9:30 a.m. Eastern. Entry to the fan events is free, but fans must register in advance in the league’s NFL OnePass app.

On Friday and Saturday, November 6 and 7, the league opens NFL House inside a 19th-century former pawn-and-savings bank on Plaza de San Martín. It runs from noon to 8 p.m. Madrid time, with games, live content and design stations.

The centrepiece of NFL House is the Vince Lombardi Trophy, shown alongside 60 Super Bowl championship rings, one for every Super Bowl played so far. “Our goal is to bring the NFL to new audiences in Spain,” said Rafa de los Santos, the league’s managing director in Spain.

The NFL Experience fills Plaza de España from 10 a.m. to 7 p.m. on the same two days, with a flag football field, skills drills and stations to try quarterback, kicker and receiver. Legends, cheerleaders, both teams’ mascots and live music are also planned.

An official NFL Shop opens at the Bernabéu on Thursday, November 5, with a Madrid city jersey. Manuel Turizo headlines halftime. Cincinnati arrives at 5-2 after an overtime win over Tennessee, and Atlanta, the home team, is 3-5 after a 16-0 loss at Tampa Bay.